Katarina Rodriguez
A Bit About Me
BUENAS! I’m a New Jersey native with roots in the Bronx, New York, and Puerto Rico. I enjoy bringing a brand's story to life through various mediums, both tangible and digital. I have a strong passion for brand development, strategic solutions, and digital storytelling. When I’m not editing or developing a brand kit, I enjoy trying new coffee shops or visiting a local art museum.
Experience
06/24 - Present
Social Media Specialist
Feliciano Center for Entrepreneurship & Innovation
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Overhauled media strategy on Instagram and LinkedIn, achieving a 136% increase in profile activity and a 150% growth in engagement.
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Spearheaded internal communications strategy and planning via Monday.com.
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Planned and Implemented first-ever student activation, and community-building initiative through Instagram and email marketing.
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Developed and managed comprehensive brand guidelines for all media channels.
08/23 - 06/24
Social Media Assistant
Montclair State University
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Managed the first content partnership with the university's Flagship Instagram account, @MontclairstateU.
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Created and implemented a content calendar for efficient post scheduling.
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Presented revisioned university brand identity strategies to marketing executives.
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Developed content strategy aligned with university communication objectives.
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06/23 - 08/23
Digital Communications Intern
The Robert Wood Johnson Foundation
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Created and implemented a structural racism social listening query via Sprout Social to guide the Foundation’s communication strategy.
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Conduct research and ideation for the 2024 external communication plan and content calendar.
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Developed a Dual grantee research initiative for the Black birthing justice campaign (Published on YouTube).
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Education- Montclair State University
August 2025
Expected
Master's of Business Administration
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May 2024
BS, Business Administration, Entrepreneurship
GPA: 3.8 | Honors, Magna Cum Laude
Certifications
Project Management
Diversity & Inclusion
Montclair State University
Financial Accounting
Bloomberg
Skills & Expertise
Project Management
Content Creation
Social Media Management
Crisis Management
Copywriting
Data Analytics
Market Research
Digital Storytelling
Relationship Management
Email Marketing
Editing
Graphic Design
Tools & Software
Social Toolkit
Projects
Birthing Justice & Black Maternal Health
Robert Wood Johnson Foundation
Researched and evaluated seven potential Black, Indigenous People Color (B.I.P.O.C) maternal health grantees for RWJF, resulting in the selection and publication of two: Ancient Song (Brooklyn, NY) and Commonsense Childbirth (Winter Garden, FL). Assisted in the execution of the campaign, supporting strategy and content development to amplify awareness on Black maternal health issues.
