Katarina Rodriguez
A Bit About Me
BUENAS! I’m a New Jersey native with roots in the Bronx, New York, and Puerto Rico. I enjoy bringing a brand's story to life through various mediums, both tangible and digital. I have a strong passion for brand development, strategic solutions, and digital storytelling. When I’m not editing or developing a brand kit, I enjoy trying new coffee shops or visiting a local art museum.
Experience
08/24 - Present
Co-Organizer - Head of Marketing
TEDx Montclair
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Developed and launched the full branding and visual identity for the first TEDxMontclair event
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Led a marketing team to keep branding consistent and meet event goals
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Created a LinkedIn and Instagram content calendar, reaching 100K+ views and boosting engagement
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Designed all digital and print materials for the event
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Partnered with social, print, and local media to build community awareness
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Introduced a pop-up drink menu with Paper Plane Coffee Co. to create an engaging experience
June 2024-June 2025
Social Media Specialist
Feliciano Center for Entrepreneurship & Innovation
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Redesigned marketing and branding to connect with Gen Z audiences
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Managed a content calendar on Monday.com for consistent posting
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Grew Instagram engagement by 200% and earned 14K+ views in six months
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Launched a weekly Instagram Reels series simplifying entrepreneurship terms, boosting student enrollment by 110% in one quarter
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Created and ran student pop-up events and workshops, increasing attendance by 80% in 30 days
August 2023-June 2024
Social Media Assistant
Montclair State University
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Launched the first campus content partnership with @MontclairStateU to boost cross-platform engagement
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Developed a student-focused content strategy aligned with university goals
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Presented a rebranding proposal to senior marketing leaders, driving new student initiatives
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Built a content calendar system to improve workflow and ensure consistent posting
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June 2023-August 2024
Digital Communications Intern
The Robert Wood Johnson Foundation
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Researched and evaluated 7 BIPOC maternal health grantees; featured 2 on YouTube, reaching 27,000+ views
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Helped plan and create content to raise awareness about Black maternal justice
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Built a Structural Racism Social Listening tool in Sprout Social to inform racial equity communications
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Curated the Authors Alternatives Summer Reading Series on LinkedIn, boosting engagement and thought leadership visibility
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Projects
Drink Activation with
Paper Plane Coffee Co.
Paper Plane Coffee Co partnered with TEDxMontclair to debut an exclusive pop-up drink menu celebrating the event’s spirit of innovation and community. This collaboration brought together local flavor and inspiring ideas, creating a memorable experience for attendees and coffee lovers a like.
TEDxMontclair
Birthing Justice & Black Maternal Health
Robert Wood Johnson Foundation
Researched and evaluated seven potential Black, Indigenous People Color (B.I.P.O.C) maternal health grantees for RWJF, resulting in the selection and publication of two: Ancient Song (Brooklyn, NY) and Commonsense Childbirth (Winter Garden, FL). Assisted in the execution of the campaign, supporting strategy and content development to amplify awareness on Black maternal health issues.
Certifications
Project Management
Diversity & Inclusion
Montclair State University
Financial Accounting
Bloomberg
Skills & Expertise
Project Management
Content Creation
Social Media Management
Crisis Management
Copywriting
Data Analytics
Market Research
Digital Storytelling
Relationship Management
Email Marketing
Editing
Graphic Design
Tools & Software
Social Toolkit
Education- Montclair State University
Masters of Business Administration
With a Concentration in Marketing
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August 2025
Bachelors of Science
Business Administration with a Concentration in Entrepreneurship
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3.8 GPA | Honors, Magna Cum Laude